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GMC AT THE CALGARY STAMPEDE

For over 30 years, GMC has been a proud sponsor and partner of the Calgary Stampede.

Our presence can be seen from the official vehicles of the event, to our on-site activations and, of course, the GMC Rangeland Derby. Every July, thousands anticipate the pounding of hooves and trembling of the ground that can mean only one thing: the world’s premier chuckwagon event has begun. The heart-stopping action at the GMC Rangeland Derby takes place over nine nightly heats as 36 drivers (supported by their outriders) and 216 horses vie for over $1.15 million in total prize money.

Virtual reality Truckwagon racing at the 2018 GMC Rangeland Derby.

VR GMC RANGELAND DERBY 2018

It’s back again for another year. GMC gave Chuckwagon racing a 21st-century update using state-of-the-art virtual reality technology. See how it feels to race to the finish line in a GMC “Truckwagon” at the GMC Rangeland Derby. Then, show off your skills with your own personalized video.

GMC Rangeland Derby Jr, chuckwagon experience.

GMC RANGELAND DERBY JR.

Even your little ones can feel like a pro when they enter the GMC Rangeland Derby JR. Let them work off some energy and win prizes at the same time with this professional-grade chuckwagon experience.


The next-generation 2019 GMC Sierra.

THE NEXT GENERATION 2019 SIERRA

Get a first look at the next evolution in design and power at the Calgary Stampede. With its sharpened proportions and innovative technology, the next generation GMC Sierra is an outlaw in the wild or the streets.

GMC Sierra All-Mountain off-road vehicle.

GMC ALL-MOUNTAIN

The greatest outdoor show on earth needs the greatest off-road vehicle on earth: The GMC Sierra All-Mountain. This showstopper equipped with intensive off-road treads is perfect for taking your Stampede selfies in front of.